- Serena williams appeared at wyn beauty's first-Eve-Ever Mobile Pop-Up Powered By Shopify
- The Tennis Champ and Beauty Boss Discussed How Her Parents Shaped Her Self-Confidence
- She also shared her favorite products now and what's in store for her brand as it entens
As serena williams marks one year as a beauty entrepreneur, the Wyn beauty Creator is sharing the sources of her confidence.
When it comes to feeling beautiful, williams say she has her parents to thank for the constant reinforcement.
“I feel like being in the public eye and growing up literal in front of a camera and playing sports in front of millions of people just takes a lot of confidence that you just have to have in Tells People Exclusively at a Shopify Mobile Pop-Up Event for the Brand in Los Angeles on Friday, April 11.
“I feel early on my parents always taught me that 'you are beautiful' and 'you are gorgeous,' and i kind of just always live that,” “I think inner beauty is super important, and that it's more important than anything else.”
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The 23-time Grand Slam Winner Shared that One Lesson She's Learned From Founding Wyn Beauty is Persistence.
“It takes a lot of resilience,” She says. “I feel like i knew i had that if my sports background, but I feel like I have I have that Even more, because i'm really resilient as a founder, as an empreneur and care dedication that goes into building a brand. “
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The Shopify Partnership Comes as Wyn Beauty Enters its second year. When the tennis icon debuted the brand with its “WYN Chartreuse” Hue, She Told People How the Venture Stayed True to Her and Her Career.
“I thinkt the tennis ball green packaging … made sense and is authentic to my story,” Williams says. “(The color) represents a lot of energy to me when you're holding it in your hands. It means a lot to me beCause I will always love tenis.”
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The pop up will feature a shade-matching station where fans can find their skin tint color color her 36 offers. In 2024, williams told people how important it was to her to create an inclusive shade range.
“When I would travel to place 20 years ago Before 40 Shades of Foundation Existed, I Had to Be the Biggest Advocate for My Makeup. I COLDN'T RELDN'T RELEY on Makeup Artists to Have my color, and I Had to Learn Do my own makeup, “She shared. “I Never Found a skin tint that I truly loved and actually worked, so I knew I needed to create something.”
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Williams Naturally Stocks Her Makeup Bag With Her Own Innovations. But if she has to choose her mvps, she calls on her Nothing to see concealer For Dark Circles from “Dealing with all these kids” and her Taking Shape Brow Shading Pencil Which has a spoolie for grooming on one end. “I love my brows. They're always untamed, like wild! So I try to tame a little bit.
As for what fans can look forward to from wyn beauty down the line, Each Product-Like the Award-Winning BIG Vision Lengthning & Defining Tube Mascara and Glideline longwear eye pencil – will get their moment to shine.
“We have so many wonderful things,” William say of wyn, noting that she and the minds behind the company plan to “really single (the products) out and talk about how special they are.”