Tiktok Layoffs Hit e-Commerce Division in Us, Tiktok Shop

Tiktok's e-commerce unit, tiktok shop, is facing layoffs in the US

Tiktok Shop Head Mu Qing Circulated an Internal Email to Us Staff Late TuesDay, Telling them to work from home on Wednesday, because some people email emails indicating these In the memo, which was viewed by BloombergMu Advised Staff to Expect “Operational and Personnel Changes” to Tiktok's Us Operations and Global Key Accounts Divisions “Beginning Early on Wednsday.”

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The Global Key Accounts Team Works Closely With Large Brands, While operations Supports Merchants, Partners, and Creators on Tiktok.

Mu Wrote that tiktok was laying off works to “Create more Efficient Operating Models for the TEAM's long-term growth,” and framed the job cuts as “Dificult dishes,” Per the Memo.

According to Business Insider, Employees Started Receiving Emails Informing Them that they were impacted by layoffs begining wedding wedding.

IT is unclear how many employees were affected by the layer. Mu stated in the memo that tiktok's goal was to quickly tell impacted employees they were let go.

Related: Google Layoffs Affect Hundreds in Division Working on Chrome Browser, Pixel Phones

Last Month, Tiktok Shop Let Go of Some Us Employees As It restructured Its governance and experience team.

Tiktok officially introduced Shop to the us in September 2023. The shopping marketplace is a tab on the tiktok video app and features items for sale from third-party sellers. It keeps shoppers within tiktok to complete purchase and uses its engaging algorithm to sugges products customers might be interested in.

In 2024, Tiktok Shop Attracted Over 47 Million Us Shoppers, With Americans Spending $ 32 million per day shopping on the social media app, according to Capital one research,

This year, tiktok shop sales have fallen due to tariffs, Four Tiktok Shop Staffers Told Business InsiderTarifs rose as High as 145% On Chinese Goods in Mid -Pril. Earlier this month, the US Temporarily lowered tarifs On Chinese Goods to 30% While China Reduced Its Leviies on US Imports from 125% to 10%. Bi'S sources disclosed that in early may, tiktok shop's daily us sales from foreign sellers were down by close to 25% month-over-month due to tariffs.

Related: 'More than marketing tools': some business owners are worked about the possible tiktok ban

Tiktok has 7,000 Us Employees, with Over 1,000 Employees Located Near Seattle. The company has other offices in New York, California, and Texas, Per Bloomberg,

Tiktok has until June 19 to find a new owner in the US and separate from its parent company, bytedance, or face a ban. The deadline is in response to a law passed by Congress in April 2024 and has been extended twice by president donald trump as tiktok attempts to find a buyer. Trump, who has previously stated that he has “a little warm spot” for tiktok, said earlier this month that he may May Extended the deadline further If no deal is reached by June 19.

So far, tiktok has received bids from racle co-founder Larry ellisonAI Startup Perplexity, ApplovinAmazon, and Former La Dodgers Owner Frank McCourt JR., Who Teamed Up With Shark Tank Investor Kevin O'Leary and Reddit Co-Founder Alexis Ohanian on The people's bid for tiktokAmong others.